Pentagono® had the pleasure of advising Twitter on the selection of the site-specific art commissions at their new headquarters in Mexico City. Being a global company, it was important for Twitter to give their space a touch of Mexico, through its rich and colorful culture. Artists Rocca, Raúl Urias and Farid Ruedas were chosen for their eye-catching and spirited visual language.
Commission Artists: Raúl Urias, Rocca Luis C. & Farid Rueda.
Architecture: Gensler México.
Art Advisory: Pentagono®.
Project Manager: EGA project management.
Photography & Video: Pentagono®.
Mexico City-based illustrator, Raúl Urias, created the commission for Twitter’s open office working area. Centered in the middle of the mural is a contemporary interpretation of the Aztec goddess, Coatlicue, dressed in folkloric mexican garments while being surrounded by the hectic big city life. The composition of the work is lively and vibrant paying homage to the great Mexican muralists like Rivera, Camarena and Orozco but at the same time portraying modern Mexican culture.
Rocca´s abstract and dynamic figures grace the end wall of the offices on the 3rd floor. In close conversation with Twitter, Rocca developed a visual narrative where the figures are tightly gathered as if posing for a group photo. The mural conveys a sense of community and create a joyous work environment while using the artist’s signature elements like organic shapes and strong contrast of colors.
Street artist, Farid Rueda, intervened the Twitter’s Blue Room walls with a dramatic eagle drawing based on the Aztec legend from the founding of Mexico City. The space will be used for interviews with popular guests and other media-related activities.