Nouvel Studio is an artistic workshop dedicated to experimentation and development in glass. While constantly collaborating with elite designers and craftsmen, they alternate between manual techniques and automatic production processes to overpass the incredible limits of the material.
For the 2016 edition of Zona Maco, Nouvel Studio presented two artists: Ignacio Cadena with his crystal organisms inspired by the microscopic structures of the plants that comprise the aromatic botanicals catalog of the Americas; and Jan Hendrix with his well known ornamental cylinders inspired by botanical landscapes.
After discussing the importance that the pieces should have during the exhibition and simultaneously following the space limitations at the show, Pentagono® decided to design a neat museographic showcase playing with transparency, light and reflections. The installation simulated a greater scale through an infinity back mirror plus it offered storage space hidden inside the display cabinets. The project under the name "Orgánica Perpetua" also involved designing the print materials and a video production to present both art works.
Exhibition & Visual Design: Pentagono®
Construction: Manuel Serranía/Pentagono®.
Location:Centro Banamex, Mexico City.
Location: Terret Building Polanco, Mexico City.
Photography: Kika Estudio/Rodrigo Chapa
Video Production: Adrenorama